Many devout businessmen who have failed to evolve and adapt to the new revolution of technology and internet will face a huge loss in the coming future. If you have a brick and mortar store which was established by your great grandfather and you want to preserve the legacy of it, then you should do so by creating a website for it.
Having a website for your business and using it to promote your offline store doesn’t mean that you are swaying away from your conventional methods but it means how much your business means to you.
People today are going the extra mile to ensure that their business gets all the exposure and putting up a website is one of the best ways to do it.
An online website for your offline business will help you attract the right type of audience instead of vaguely trying to bring everyone to your store.
#1. Put your best website forward
Creating a website is very easy today, especially with so many different websites giving you all the tools you need. However, if you want to get your offline business the right exposure and profit, then nothing less than a ‘well-constructed site’ will do. Instead of asking your teenager with the responsibility of creating your website, you will have to ensure that your site looks professional enough.
Moving away from the conventional store holds much importance in today’s internet-centric world. Almost everyone is on their phones and either scrolling through social media or looking for something to buy. In a world where smartphones feel like an extension of a person’s hands, it will definitely be a good idea to actually start your own website.
Many people are scared of doing so because they feel that things on the internet are too risky. Sometimes it is true, but not putting your business online is a bigger risk that you are taking. And if you are still looking for reasons to believe that the internet is the best place to run your business, then read on till the end of this post.
#2. Building your brand reputation
Having an online presence means that you are putting the extra effort. This is not what we think; it is what your customers think. A well constructed online site will help you in establishing your brand image. Almost every company today, be it a small or local website are creating an online website.
#3. In the eyes of your customer throughout the day
With your brick and mortar store, you will be doing business, say for a maximum of 12 hours, right? Add another 12 hours to that and imagine how beneficial it will be for your business. Having your store open throughout the day is an excellent option for people who are looking forward to making better revenues. Moreover, the 24*7, 365 days presence on the internet ensures that your customers can read about you whenever they want.
#4. Literally low costs of starting up
People who are thinking of starting a new business should head to the internet directly. Many people are already doing side business by selling homemade products on their website. The reason for this is the low start-up costs. You don’t need to buy a place or invest in vehicles for your new brick and mortar store. With an online website, you can start selling your merchandise and other products right from your store. Of course, people who have an offline store can easily make the transition for better profits.
#5. Be there for your customers
Right from answering the most trivial questions to taking feedbacks and even giving webinars, everything can be done on your internet website. You won’t have to take out extra time for helping your customers.
Customer support is one of the biggest reason why online shopping is such a hit. Customers are often impatient, and your website will allow you to deal with them in the most polite manner. You can either put a video explaining about your website or even create a FAQ page or blog. This will lessen your burden as there will be fewer phone calls.
#6. Generating more traffic
The internet is meant for business. Every click and view on the internet mean someone is making money. You have to leverage this place to earn the highest profits for your business. You can get the maximum amount of traffic on the online website by ensuring that you advertise it in the right way. With Google’s paid search ads, you have nothing to worry about as Google will place your company in the view of the interested audience.
#7. Reduction in operation costs as well
Setting up an online store means that you don’t have to worry about other operational costs. Once you have established your brand name, you can directly receive orders in your mails, and this will mean a reduced number of staff. You don’t have to rent a space to set up any office as well. So, operational costs go down to negligible to almost zero. You can spend this money in ensuring that the quality of your products is top-notch.
#8. Go global with online website
Instead of only selling to your locality or city, you can go global with an online site. Having a global presence means bigger business. You cannot make that kind of money with just your offline store because of the limitation in space and also the number of people that will able to find you. You just have to market your business to prospective clients and customers in the right way. When more people see your online presence, they will apparently buy from you and shipping to another country is not a tough job now.
So, if you have still not set up an online website for your brick and mortar store, it is high time you did or else you know how much of potential and profit you are missing out on. Carry on the legacy of your business by giving it a fresh new perspective and brand image.
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